Client
Duration
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Design
Ayra
For Mytelligent M1, I approached the experience from a systems-thinking perspective, focusing on how users interact across multiple devices and platforms in one connected ecosystem. Before moving into design, I conducted deep UX research to understand user behaviors, automation expectations, and pain points around device management. Using Lean UX principles, I crafted a simplified and intuitive experience that balances AI-powered personalization with usability, ensuring users can complete tasks faster with less friction while keeping the interface scalable and business-focused.
Challanges
Balancing legacy with innovation is never easy. Korten’s old brand leaned too heavily on tradition and failed to engage a new market.
Korten risked being overlooked by younger customers who saw the brand as outdated. The identity was dated, with visuals that lacked clarity and cohesion. Their website was not only visually weak but also hard to navigate, creating friction instead of connection. The challenge was to build a refreshed identity that respected the brand’s history while presenting it in a way that felt dynamic, trustworthy, and forward-looking.
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