Client
Duration
#
Design
Canine
For Canine, I focused heavily on community-centered UX research to understand the social behaviors of pet owners and the emotional side of companionship during pet walks. The platform was designed to encourage interaction, discovery, and local connection in a simple and friendly way. By combining intuitive navigation with social engagement features, I created an experience that feels welcoming, interactive, and meaningful for pet lovers looking to connect with others nearby.
Challanges
The challenge was transforming a clothing brand into a luxury brand without losing its accessibility or authenticity.
Luxury markets are defined by perception. The old Luxury Goals brand felt too generic, with visuals that lacked refinement and a website that was functional but not inspiring. To compete with established fashion houses, the brand needed more than good photography — it needed a complete identity system that conveyed exclusivity, craftsmanship, and aspiration. The task was to elevate the brand while ensuring it remained relatable to its core audience.
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