Client
Duration
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Design
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Branding
Athea
Athea was designed as a system-driven digital experience where clarity, strategy, and conversion-focused UX work together. I focused on simplifying complex services related to CRO, CRM, and AI workflows into an easy-to-understand user journey. Through strategic information architecture, modern UI aesthetics, and business-oriented UX thinking, I created a scalable experience that builds trust, increases engagement, and supports high-intent user conversions.
Challanges
The challenge was building a sports identity that could compete with established giants while feeling authentic and scalable for a growing brand.
Parla Porte needed to move beyond “just another e-commerce shop” and become a recognizable name in the sportswear world. Their old platform lacked visual impact, their brand didn’t have a distinct voice, and their products were getting lost in a crowded market. We had to create a brand system that combined aspirational lifestyle elements with functional product design, and an online store that worked as seamlessly on mobile as it did on desktop.
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